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Moffitt Cancer Center needed to educate Black men about their more significant risk of getting prostate cancer, and a more aggressive type than white men. Many things come into play, including access to care, genetics, environment, and lifestyle. They also knew that early detection would help save lives, but they found that Black men were frightened of prostate cancer, especially the screening process. Moffitt recruited rumbo to help identify cultural barriers preventing Black men from getting screened. The research revealed a mistrust of healthcare services, a lack of comfort with culturally different providers, and a stigma regarding the screening process. Given the lack of material explicitly addressing these concerns, rumbo produced a series of videos and collateral to increase awareness and knowledge of prostate cancer screenings. The outcome reduced uncertainty and made Black men comfortable in making prostate cancer screening decisions.

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