Before Tampa Bay Federal opened its new service center, they knew being new to the neighborhood would mean being as neighborly as possible. Our strategy was to demonstrate this belief by organizing Tampa Bay Federal volunteers to help neighborhood businesses a few hours a day, weeks in advance of the credit union's grand opening. As a way to show how the credit union values the communities they serve. Volunteers swept floors, greeted customers, made coffee, and even learned how to take orders and make pizza. Videos featuring the local businesses became the narrative of an integrated campaign combining online and targeted traditional media tactics.