When Tampa Bay Federal opened its new branch they knew being new to the neighborhood meant being as neighborly as possible. The kind of neighbor everyone wants to have. To demonstrate this belief, Tampa Bay Federal team members went out to neighborhood businesses and volunteered a few hours a day. They swept floors, greeted customers, and made coffee, and even learned how to take orders and make pizza. All of this was captured on video and promoted on Facebook organically and through paid advertising campaigns, before, during, and after the opening.