Orlando's creative agency Push needed a multicultural partner to promote the Valencia College degree offerings to prospective international and local Latino students. Hispanics view education as an essential part of accessing opportunity and financial success, but there are misconceptions regarding how higher education works. rūmbo knew the campaign must illustrate how Valencia College can provide the resources and redefine whatʼs necessary to attaining not just a degree – but the American dream. rumbo developed cultural insights, provided cultural creative direction, copywriting, script-writing, and campaign recommendations and assisted with bringing Valencia Collegeʼs Puedes Hacerlo campaign to fruition.