Valley Bank wanted to inspire Blacks and Hispanics living in New York City and Northern New Jersey to believe owning a home could be more than just a dream, and that they could view the bank as a trusted source for mortgages. We began with an in-depth behavioral study of potential homebuyers and added an overlay of branch location information to devise a
well-fitted marketing strategy. rumbo developed messaging that resonated with prospective buyers and addressed any concerns they had regarding discriminatory lending practices that many minorities experience when looking to buy a home. We launched a 12-week digital financial literacy program using programmatic, Google AdWords, and Facebook Advertising.